I have a love affair with one product at Amazon Go, the Tofu Banh Mi. Despite my fretful experience shopping at the cashier-less store, I always go back for the delicious, soft bun meets jalapeño and tofu goodness.
My first experience with San Francisco’s Amazon Go store was opening day October 2018. As I approached, several orange clad workers appeared to be blocking the entrance. Concerned that I had just crashed a Caltrans emergency, I slowed my roll. The orange-shirts were Amazon Go employees providing assistance to anyone attempting to enter the store sans app. To enter, you need to scan a QR code on your phone via the Amazon Go app. The app is the key to convenience store heaven. Your standard Amazon app will not do. Neither will the Whole Foods Amazon Prime shopper app. On return trips to the store, the door blockers reduced their orange numbers to just one. Given all other features of the store are completely automated, I would think there would be a non-human alternative to this experience as well. Read more…

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