logo
  • WORK
  • RESUME
  • ABOUT
  • BLOG
  • CONTACT

Steal your lunch–Unboxing Amazon Go

2019-03-27

The first time I left the store, I double-checked with an orange shirt that I could indeed just walk out. He reassured me, gesturing to the exit with glee, just go.

I have a love affair with one product at Amazon Go, the Tofu Banh Mi. Despite my fretful experience shopping at the cashier-less store, I always go back for the delicious, soft bun meets jalapeño and tofu goodness.

My first experience with San Francisco’s Amazon Go store was opening day October 2018. As I approached, several orange clad workers appeared to be blocking the entrance. Concerned that I had just crashed a Caltrans emergency, I slowed my roll. The orange-shirts were Amazon Go employees providing assistance to anyone attempting to enter the store sans app. To enter, you need to scan a QR code on your phone via the Amazon Go app. The app is the key to convenience store heaven. Your standard Amazon app will not do. Neither will the Whole Foods Amazon Prime shopper app. On return trips to the store, the door blockers reduced their orange numbers to just one. Given all other features of the store are completely automated, I would think there would be a non-human alternative to this experience as well. Read more…

Jennifer Fleming Jennifer Fleming
Related Posts
User ExperienceProduct DesignEnterprise

2022-10-07

8 ways to improve user experience for web applications

A modern web application user wants to complete tasks with minimal fuss and…


by Jennifer Fleming

User ExperienceProduct DesignEnterprise

2022-05-02

Product design at Fastly: creating useful enterprise experiences

If design follows the same fundamental process, why would this methodology be…


by Jennifer Fleming

User ExperienceAccessibility

2021-06-12

Introducing dark mode: reduce eye strain in the Fastly UI

Reduce eye fatigue in low-light conditions or at night. Dark mode also…


by Jennifer Fleming

Add comment Cancel reply

  • Designing mobile apps for cross-platform continuity
  • Not just for looks: the why behind Fastly UI updates