Product design at Fastly: creating useful enterprise experiences

At Fastly, we design for a delightful enterprise experience by looking deeply at customer needs. As a leading edge cloud platform, successfully designing at scale can feel remarkably different from designing for consumer sites. When you’re creating human-centric experiences, however, many of the fundamental design challenges remain the same.

I spent 20 years creating consumer interfaces before making the transition into enterprise design, or the practice of creating experiences for business customers. The switch was daunting at first, but along my journey I have discovered remarkable similarities between B2C and B2B design, and some pleasantly surprising differences. Read more…