SKILLS

  • Leadership: Building and scaling multidisciplinary product organizations, executive leadership, organizational design, talent development, and cross-functional alignment
    Product strategy: Product vision, portfolio strategy, AI initiatives, customer experience, developer experience, roadmap prioritization, and executive stakeholder management
    Design leadership: UX strategy, user research, interaction design, accessibility, and design quality governance
    Design systems: Design systems strategy, component libraries, governance, design operations, and engineering collaboration
    Data & insights: Product analytics, experimentation, customer journey measurement, Pendo, Optimizely, Google Analytics, and Looker Studio

EXPERIENCE

FASTLY — Senior Director of Product Experience

JUNE 2019 – PRESENT

  • Built and led a multidisciplinary product organization spanning design, product management, research, and technical writing
  • Led the transformation of Fastly’s customer experience, rebuilding the core interface and unifying capabilities across multiple acquisitions
  • Led product and design for Fastly AI initiatives, including the launch of customer-facing AI performance and security features
  • Owned Fastly’s developer experience strategy across the CLI, Terraform provider, and developer tooling, improving the end-to-end developer workflow
  • Established Fastly’s design system in partnership with design and engineering, increasing product consistency and accelerating delivery
  • Established company-wide accessibility governance for customer-facing products and documentation
  • Established a product analytics framework using Pendo to measure customer satisfaction, funnel performance, and feature adoption, enabling data-driven product and design decisions

EBATES (Rakuten)— Senior Director of UX 

 SEP 2015 – MAR 2019

  • Established UX as a practice at Ebates, recruiting a design team of 9 designers responsible for the design of websites, mobile apps and browser extensions 
  • Lead user research, including remote user testing, surveys, and NPS ratings
  • Created a collection of personas for Ebates based on cohort data, surveys, and customer interviews
  • Lead creation of design system for Ebates, including interaction patterns and a common component library, fostering consistency across all platforms 
  • Quantitative reporting with Google Analytics, Tableau, Qualtrics, Delighted NPS, and Optimizely

STUMBLEUPON — Director of UX 

JUL 2014 – AUG 2015 

  • Built user experience department at StumbleUpon, growing design team from 2 to 5 designers
  • Ground up redesign of StumbleUpon’s Android and iOS Apps in six months
  • Conducted user research including user testing, NPS/satisfaction surveys, and A/B testing 
  • Established an interactive, responsive style guide for StumbleUpon, documenting brand standards, interaction patterns, iconography, color palette, and common visual language across all platforms

ALL MEDIA NETWORK (Rovi/TiVo) — Director of Product & UX 

JUL 2012 – JUN 2014

  • Product and UX Director for entertainment websites, including SideReel, AllMusic, AllMovie and Celebified
  • Managed a 17-person department of designers, video editors, and product managers 
  • Produced product roadmaps, established traffic forecasts, and funnel analysis with Google Analytics
  • Ground up redesign and product management of the SideReel iOS app working as hands-on designer
  • Conducted user research in the form of surveys and in-person usability testing 

GREATSCHOOLS.ORG — Director of User Experience 

FEB 2009 – JUN 2012

  • Built and managed UX team of 5 designers 
  • Designed interfaces for non-profit school directory, including data visualizations, ratings, and reviews
  • Wrote PRDs, defining business cases and success metrics for products 
  • Designed and product managed GreatSchools iPhone School Finder app 
  • User research via in-person usability testing and Omniture for success metrics 
  • Conducted in-person usability testing 

TASTEBOOK.COM — Senior UI Designer 

JUN 2007 – FEB 2009

  • Designed user interface for personal cookbook publishing website 
  • Created detailed design specs, including written, visual and flow documentation

ASK.COM — UI Designer & Manager 

MAR 2006 – SEP 2007

  • Designed mockups, wireframes and information architecture for vertical search products 
  • Lead UI Design team, including recruiting and hiring new designers 
  • Designed interfaces for Ask Search, Ask City and Ask News 

OFOTO, INC. (Kodak Gallery) — UI Design & Usability Manager 

NOV 1999 – MAR 2006 

  • Built & managed UX design team of 7 for leading online digital photo site 
  • Designed interfaces and information architecture for desktop and mobile websites
  • Wrote functional specs, site copy and managed production of requirements through development
  • Managed customer research, conducting regular in-person, lab-based usability tests 
  • Quantitative reporting with CoreMetrics and Keynote WebEffective 
  • Lead web development team, building front-end for JSP-based website 

LISTEN.COM (Rhapsody) — Web Production Engineer 

JUL 1999 – NOV 1999

  • Front-end development for online music portal using JSP 

SILICON GRAPHICS, INC. (SGI) — Intern, Web Designer & Developer 

OCT 1995 – JUL 1999

  • Designer and developer for large suite of internal and external websites 
  • Managed computer lab with 30 systems, including both Windows & UNIX platforms 

EDUCATION

San Jose State University — BA in Art, Computers in Art Program